Decipher Index, created by BCW and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political,
and organizational implications.
2024 is set to be a year filled with disruptive forces. From elections in more than 40 counties, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizations resilience.
Regional themes are ranked by PFI (Potential For Impact) as determined by our cognitive AI, which combines Virality and Believability to predict which themes are most likely to resonate with the adult population in each of five regions globally. Our PFI model sources artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict whether people in the region are likely to find the themes believable or trustworthy (Believability) and how likely themes are to energize online users (Virality).
Last Update:
May 15, 2024
BCW Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.
It is unsurprising that Political Spending and Support tops the list of monitored themes this period. North Americans are no less susceptible than global audiences to the on-going legal saga over hush money payments in the 2016 U.S. election alleged to have been made at the bequest of the former U.S. President and current Republican nominee. While Believability lags somewhat behind Virality, the onslaught of content and reporting related to the drama are more than enough to sustain audience attention, at least while the trial is ongoing.
After a precipitous fall in recent periods, Armed Conflicts surged 10 positions to middle-of-pack, still a good deal lower than its historical position in or near the top five. In part due to an extremely competitive information environment, Armed Conflicts has struggled to maintain the attention and engagement of North Americans over the prolonged duration of the major ongoing crises in Israel and Ukraine. The surprise visit to Kyiv by U.S. Secretary of State Antony Blinken to highlight recently released Ukrainian military aid has, for the moment, reengaged North American audiences with the conflict. Given the dynamism and intense resonance of the theme, Armed Conflicts is subject to sharp spikes in Virality and Believability as events on the ground evolve quickly.