Decipher Index

Decipher Index, created by BCW and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political,
and organizational implications.

2024 is set to be a year filled with disruptive forces. From elections in more than 40 counties, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizations resilience.

Latin America

PFI Rankings

Regional themes are ranked by PFI (Potential For Impact) as determined by our cognitive AI, which combines Virality and Believability to predict which themes are most likely to resonate with the adult population in each of five regions globally. Our PFI model sources artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict whether people in the region are likely to find the themes believable or trustworthy (Believability) and how likely themes are to energize online users (Virality).

Last Update:

May 15, 2024

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Rankings
Theme Name
Description
Immigration and Migration
This theme captures discourse related to immigration, including border security, asylum and refugee issues and broader immigration policies.
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Climate Change
This theme captures discourse related to climate change opinions, news and policies.
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Sustainability and Environment
This theme captures discourse related to sustainability initiatives and environmental impact by businesses.
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Labor and Human Rights
This theme captures discourse related to businesses and their respect for labor rights and human rights more broadly in their global supply chains.
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2024 Elections
This theme captures discourse related to Election 2024 and any news on corporate donations and/or endorsement of candidates.
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Business and China
This theme captures discourse related to business, technological innovations, and advancement in China.
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Global Economy
This theme captures discourse related to the global economy includes trends in international trade, workforce demographics, cost of living, inflation, foreign financing and investment, urbanization and potential crisis or risk.
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Armed Conflicts
This theme captures discourse related to armed conflicts, warfare, military action, and consequential demonstrations and protests on such issues.
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Supply Chain
This theme captures discourse related to supply chains and procurement in a volatile global economy.
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Cultural Issues and Woke Capitalism
This theme captures discourse related to businesses and their positioning on hot-button cultural issues including LGBTQ+ rights, racial justice, reproductive health and rights, and economic inequality and discourse related to "woke capitalism" and "performative wokeness".
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Political Spending and Support
This theme captures discourse related to businesses and their support and/or criticism of politicians and legislation.
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Energy
This theme captures discourse related to energy sectors, including fossil fuels, wind, solar, geothermal, and nuclear, among others.
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International Sports
This theme captures discourse related to major sporting events and their sponsors.
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Infrastructure
This theme captures discourse related to the global infrastructure sector, including infrastructure sustainability, technological advancements, investments and challenges.
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Business in Russia
This theme captures discourse related to western businesses operating in Russia after its full-scale invasion of Ukraine.
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Cybersecurity
This theme captures discourse related to cyber security and cyber attacks against corporate interests.
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DE&I
This theme captures discourse related to businesses and their internal Diversity, Equity, and Inclusion policies and practices.
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Food Systems and Security
This theme captures discourse related to food-related markets, supply chains and trends.
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Healthcare
This theme capture discourse globally related to healthcare, including health inequities, epidemics/pandemics, healthcare systems, and healthcare policies and advances.
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Artificial Intelligence
This theme captures discourse related to AI and its impact on businesses.
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Education
This theme captures discourse related to education, including education policies, private and public schools, and colleges and universities.
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Electric Vehicles
This theme captures discourse globally related to electric vehicles, including minerals related to production, batteries, and accidents/recalls.
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Reproductive Rights
This theme captures discourse related to reproductive rights, including news, policies and opinions.
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Bottom Line Up Front

BCW Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.

Immigration and Migration tops this week’s rankings due to multiple factors, with U.S. President Biden’s administration saying Mexico has increased their assistance on the border in an attempt to slow migration. Mexico is stopping almost three times as many migrants now compared to before. The Panamanian President-elect Mulino recently vowed to stop migrants headed to the U.S. via the Darien Gap, a significant corridor for illegal aliens making their way north. Deadly floods in southern Brazil have also sparked concern among national and regional leaders of potential climate migration due to rising river levels.

Some notably higher movers this week include Business and China as a result of Latin American countries increasingly open to cooperation with China in the new-energy sector, notably solar, wind, hydropower, electric vehicles, and mining for strategic materials. There has been a higher number of smaller Chinese investment and infrastructure projects which indicates a move away from large infrastructure projects like those seen under the Belt and Road Initiative. Business and China ties in with Global Economy, another high mover, as the Biden administration cites Chinese EVs made in Mexico as a top trade concern. Moreover, Argentina cut interest rates again as yearly inflation peaks to just under 300%. Business in Russia is another high mover as a result of Russia discovering a large number of oil and gas reserves in the British Antarctic territory; most of the territory is subject to competing claims from Argentina and Chile which will likely escalate tensions between all of the countries if the evidence Russia presents is proven true and complicate business dealings in Russia for those countries. Relatedly, Russia and Brazil also increased bilateral trade in April, reaching $1.5 billion.

For a deeper analysis or to learn more about BCW Decipher
powered by Limbik. 

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