Decipher Index, created by BCW and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political,
and organizational implications.
2024 is set to be a year filled with disruptive forces. From elections in more than 40 counties, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizations resilience.
Regional themes are ranked by PFI (Potential For Impact) as determined by our cognitive AI, which combines Virality and Believability to predict which themes are most likely to resonate with the adult population in each of five regions globally. Our PFI model sources artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict whether people in the region are likely to find the themes believable or trustworthy (Believability) and how likely themes are to energize online users (Virality).
Last Update:
May 15, 2024
BCW Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.
The world continues to pay attention to the Israel-Gaza conflict as a number of developments highlight the Armed Conflicts raging in the Middle East. As protesters continue to urge for a ceasefire in the United States across higher education institutions, student-led activism critically defines the zeitgeist against the war. Similarly, protests in Belgium and the Netherlands also demonstrate international scrutiny in Europe. Likewise, international criticism of Israel through Egypt joining the International Court of Justice cast against the nation, also draws attention to Armed Conflicts. With attention and criticism firmly placed on Israel, particularly as U.S. support wanes for its ally, Armed Conflicts will remain high impact.
The boom of Artificial Intelligence in the Middle East which has been dubbed a “powerful force in AI” consequently boosts Artificial Intelligence which surges seven spots this period. As annual spending by major Middle Eastern nations is set to reach $7.2 Billion USD by 2026, Artificial Intelligence is likely to lead to strong regional growth. Nevertheless, as the Middle East fast becomes a hub of AI, Artificial Intelligence will likely see moderate impact in the region.