Decipher Index

Decipher Index, created by BCW and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications. Weekly forecasts predict the themes with the greatest impact for the upcoming seven days.

2024 is set to be a year filled with disruptive forces. From elections in more than 40 countries, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.

Global Virality Rankings

Predicted through an AI-powered proprietary probabilistic forecasting model, the Global Virality Ranking forecasts more than 20 themes most likely to elicit engagement online. The approach sources, deconstructs, and analyzes artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict which themes are most likely to energize online users. In addition to the index below you can review analyst commentary in the BLUF.

Last Update:

May 15, 2024

Rankings
Theme Name
Description
Political Spending and Support
This theme captures discourse related to businesses and their support and/or criticism of politicians and legislation.
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Reproductive Rights
This theme captures discourse related to reproductive rights, including news, policies and opinions.
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2024 Elections
This theme captures discourse related to Election 2024 and any news on corporate donations and/or endorsement of candidates.
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Cultural Issues and Woke Capitalism
This theme captures discourse related to businesses and their positioning on hot-button cultural issues including LGBTQ+ rights, racial justice, reproductive health and rights, and economic inequality and discourse related to "woke capitalism" and "performative wokeness".
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Education
This theme captures discourse related to education, including education policies, private and public schools, and colleges and universities.
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Healthcare
This theme capture discourse globally related to healthcare, including health inequities, epidemics/pandemics, healthcare systems, and healthcare policies and advances.
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Labor and Human Rights
This theme captures discourse related to businesses and their respect for labor rights and human rights more broadly in their global supply chains.
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Armed Conflicts
This theme captures discourse related to armed conflicts, warfare, military action, and consequential demonstrations and protests on such issues.
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Immigration and Migration
This theme captures discourse related to immigration, including border security, asylum and refugee issues and broader immigration policies.
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Global Economy
This theme captures discourse related to the global economy includes trends in international trade, workforce demographics, cost of living, inflation, foreign financing and investment, urbanization and potential crisis or risk.
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Business in Russia
This theme captures discourse related to western businesses operating in Russia after its full-scale invasion of Ukraine.
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Climate Change
This theme captures discourse related to climate change opinions, news and policies.
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Infrastructure
This theme captures discourse related to the global infrastructure sector, including infrastructure sustainability, technological advancements, investments and challenges.
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International Sports
This theme captures discourse related to major sporting events and their sponsors.
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DE&I
This theme captures discourse related to businesses and their internal Diversity, Equity, and Inclusion policies and practices.
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Cybersecurity
This theme captures discourse related to cyber security and cyber attacks against corporate interests.
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Business and China
This theme captures discourse related to business, technological innovations, and advancement in China.
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Supply Chain
This theme captures discourse related to supply chains and procurement in a volatile global economy.
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Sustainability and Environment
This theme captures discourse related to sustainability initiatives and environmental impact by businesses.
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Artificial Intelligence
This theme captures discourse related to AI and its impact on businesses.
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Food Systems and Security
This theme captures discourse related to food-related markets, supply chains and trends.
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Energy
This theme captures discourse related to energy sectors, including fossil fuels, wind, solar, geothermal, and nuclear, among others.
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Electric Vehicles
This theme captures discourse globally related to electric vehicles, including minerals related to production, batteries, and accidents/recalls.
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Bottom Line Up Front

BCW Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.

Global Virality for Political Spending and Support leads monitored themes by over three points this period, fueled by wall-to-wall coverage of the former U.S. President’s trial in New York over alleged campaign finance law violations. While the volume of content is weighted towards the upcoming U.S. elections, the EU Parliamentary elections are also seeing serious claims of illicit campaign support by Russian state operatives through proxies and other hybrid influence tactics.

With a notable five percent week-over-week increase in Global Virality this period, Healthcare ended its sustained stagnation streak to rise 10 positions. Driving the increase in attention is a brewing concern over the trajectory of Bird Flu (H5N1) infections, which recently jumped to cattle and sparked renewed concern over mammal susceptibility to the virus and its mutations. Further elevating the metrics for Healthcare, the ongoing crisis in Gaza continues to feed concern over the immediate health of populations trapped in the area and recent reports indicating a growing “fertility crisis” among European populations are leading to frenzied speculation as to causes, repercussions, and responses.

For a deeper analysis or to learn more about BCW Decipher
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