Decipher Index, created by Burson and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications.
Weekly forecasts predict the themes with the greatest impact for the upcoming seven days.
2024 is set to be a year filled with disruptive forces. From elections in more than 40 countries, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.
Predicted through an AI-powered proprietary probabilistic forecasting model, the Global Virality Ranking forecasts more than 20 themes most likely to elicit engagement online. The approach sources, deconstructs, and analyzes artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict which themes are most likely to energize online users. In addition to the index below you can review analyst commentary in the BLUF.
Last Update:
October 16, 2024
Burson Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.
Cultural Issues and Woke Capitalism is the top theme across the global information landscape as a slurry of headlines influence the theme. The victory of the far-right Freedom Party of Austria, which is deeply anti-immigrant, presents a potential resurgence of far-right political movements across Europe. This victory is followed by earlier wins for similar parties in France, the Netherlands, and Germany. Many pundits have pointed to these trends as a potential signal for a Trump victory in the United States, arguing that large scale cultural issues and divides are pushing conservatives further right. Suffice to say, as November draws closer, many in the United States and across the globe will scrutinize Cultural Issues and Woke Capitalism which is certainly on the ballot this year.
Two themes, Energy and Global Economy, have concurrently risen four spots this week due to a wide range of influences. The publication of the IEA’s World Energy Outlook 2024 highlights the continued risks towards Energy particularly due to the escalation of conflict in the Middle East as well as the fragility of markets, painting a potentially worrying outlook for the sector. Despite this, the IEA also asserted that cheaper energy is on the way for consumers as the industry shifts away from oil and gas in favor of renewables. Global Economy is boosted by global debt having now passed $100 Trillion USD, underscoring the dangers of deficit build up and financial insolvency for global markets. Moreover, the theme is also impacted by the potential tariffs a Trump presidency might entail which are likely to shock and isolate the U.S. economy and heavily impact the Global Economy.