Decipher Index, created by Burson and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications.
Weekly forecasts predict the themes with the greatest impact for the upcoming seven days.
2024 is set to be a year filled with disruptive forces. From elections in more than 40 countries, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.
Predicted through an AI-powered proprietary probabilistic forecasting model, the Global Virality Ranking forecasts more than 20 themes most likely to elicit engagement online. The approach sources, deconstructs, and analyzes artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict which themes are most likely to energize online users. In addition to the index below you can review analyst commentary in the BLUF.
Last Update:
October 2, 2024
Burson Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.
Tuesday’s missile attack on Israel by Iranian ballistic missiles, as a result of continued strikes by Israel in Beirut, no doubt continues to fuel Armed Conflicts globally. With many increasingly worried of an all-out war in the Middle East given the high likelihood of an Israeli response in the coming days, even as the United States echoes Israel’s hardline stance against Iranian action. With both Kamala Harris and Donald Trump critical of Iranian action, Armed Conflicts is likely to remain highly resonant as global pundits worry of greater catastrophe in the Middle East.
An active hurricane season in the Gulf of Mexico emphasized by the extreme damage caused by Hurricane Helene influences Climate Change which is up six spots this period. As rescuers are continuing to aid the hard-hit southeast in the United States as well as the Yucatan Peninsula and Havana, Cuba, the devastating effects of climate-related disasters is clear. Indeed, with Hurricane Helene drawing focus in Tuesday night’s Vice-Presidential Debate, invoking discussion about Climate Change, climate related issues are likely to remain at least moderately engaging in the near future.