Decipher Index, created by Burson and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications.
Weekly forecasts predict the themes with the greatest impact for the upcoming seven days.
2024 is set to be a year filled with disruptive forces. From elections in more than 40 countries, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.
Predicted through an AI-powered proprietary probabilistic forecasting model, the Global Virality Ranking forecasts more than 20 themes most likely to elicit engagement online. The approach sources, deconstructs, and analyzes artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict which themes are most likely to energize online users. In addition to the index below you can review analyst commentary in the BLUF.
Last Update:
December 4, 2024
Burson Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.
Global Economy is in the spotlight this week as rising global debt, an increase in protectionism, and geopolitical tensions shift the global market. Global debt has hit a record $323 trillion USD raising alarm bells among financial analysts and experts who have urged financial insolvency as a global issue. The OECD, likewise, has warned of trade risks from protectionism particularly considering president-elect Trump’s threats to impose tariffs on China, Canada, and Mexico. Further, political volatility in South Korea has resulted in a 1.4% drop in the Kospi index reflecting a challenging landscape for the Global Economy in the near future.
Surging fifteen spots, Political Spending and Support is influenced by a wide-range of factors which point to a wave of anti-incumbent sentiment and populist movements. In Romania, the Social Democrats lead the nation’s parliamentary elections with 26% of the vote, narrowly winning against the hard-right Alliance for the Union of Romanians, which took 19%, signaling a further drift towards nationalism in Europe. South Korea is facing a political crisis and a period of unrest following now-embattled President Yoon’s declaration and lifting of martial law spurring mass protests, a National Assembly vote, and calls for impeachment. Such events highlight the ongoing global dissatisfaction with the political establishment ensuring that Political Spending and Support will remain a highly visible theme.