Decipher Index, created by Burson and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications.
Weekly forecasts predict the themes with the greatest impact for the upcoming seven days.
2024 is set to be a year filled with disruptive forces. From elections in more than 40 countries, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.
Predicted through an AI-powered proprietary probabilistic forecasting model, the Global Virality Ranking forecasts more than 20 themes most likely to elicit engagement online. The approach sources, deconstructs, and analyzes artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict which themes are most likely to energize online users. In addition to the index below you can review analyst commentary in the BLUF.
Last Update:
October 9, 2024
Burson Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.
Without a doubt, the looming U.S. Presidential Election continues to fuel 2024 Elections which overtook Armed Conflicts as the top theme across the global information landscape. As polls tighten, larger discussions have included former President Trump backing out of an interview with CBS’ 60 Minutes, a tradition for presidential candidates for nearly half a century. In other regions, major elections are also making headlines, including in Mozambique where the election is overshadowed by jihadist insurgency and hunger, and in Tunisia where the reelection of President Saeid is likely to solidify his grip on power resulting in a democratic backslide.
Several factors have led to a surge in Immigration and Migration which is up seven spots this period. Notwithstanding the ongoing immigration conversations in the United States which has led to false claims about Haitian immigrants in Ohio, the Dominican Republic announced that it will expel up to 10,000 Haitian migrants per week as Haiti reels from instability and violence. In Europe, irregular migration into the United Kingdom and large EU countries remains the same as nearly a decade ago, even as the EU’s largest members work to speed up migrant returns. As more migrant deaths are reported, including a toddler and four others trampled to death in the English Channel, Immigration and Migration is likely to remain highly engaging particularly as it remains a center point of the U.S. 2024 Presidential Election.