Decipher Index, created by Burson and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications.
Weekly forecasts predict the themes with the greatest impact for the upcoming seven days.
2024 is set to be a year filled with disruptive forces. From elections in more than 40 countries, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.
Predicted through an AI-powered proprietary probabilistic forecasting model, the Global Virality Ranking forecasts more than 20 themes most likely to elicit engagement online. The approach sources, deconstructs, and analyzes artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict which themes are most likely to energize online users. In addition to the index below you can review analyst commentary in the BLUF.
Last Update:
September 11, 2024
Burson Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.
Tuesday night’s U.S. presidential debate between former President Donald Trump and Vice President Kamala Harris undoubtedly influences Cultural Issues and Woke Capitalism which takes the top spot across all themes this period. With the world watching the U.S. Election with a rampant fervor, topics on abortion, leadership, and racial division were key talking points for both candidates as they make their case to the electorate. As social media users took to various platforms to opine on the debate and 2024 Elections, overall, suffice to say Cultural Issues and Woke Capitalism will likely remain a highly viral topic in the coming weeks.
Major severe weather events are impacting the globe leading to a surge in Sustainability and Environment which rose eleven spots. In Asia, Typhoon Yagi has caused severe flooding and destruction in Vietnam, China, and the Philippines leaving more than 200 dead and nearly 1,000 injured. In California, the Bridge Fire has swelled to 48,000 acres threatening the Angeles National Forest and leading to multiple evacuations in the vicinity. Additionally, Louisiana is bracing for Hurricane Francine, a Category 1 hurricane that is sparking hurricane warnings and watches across the northern Gulf of Mexico. With more severe weather sparking a concurrent discussion on the damaging effects of Climate Change, Sustainability and Environment is likely to remain a highly engaging topic for the coming weeks.