Decipher Index

Decipher Index, created by BCW and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications. Weekly forecasts predict the themes with the greatest impact for the upcoming seven days.

2024 is set to be a year filled with disruptive forces. From elections in more than 40 countries, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.

Global Virality Rankings

Predicted through an AI-powered proprietary probabilistic forecasting model, the Global Virality Ranking forecasts more than 20 themes most likely to elicit engagement online. The approach sources, deconstructs, and analyzes artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict which themes are most likely to energize online users. In addition to the index below you can review analyst commentary in the BLUF.

Last Update:

April 17, 2024

Rankings
Theme Name
Description
2024 Elections
This theme captures discourse related to Election 2024 and any news on corporate donations and/or endorsement of candidates.
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Political Spending and Support
This theme captures discourse related to businesses and their support and/or criticism of politicians and legislation.
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Immigration and Migration
This theme captures discourse related to immigration, including border security, asylum and refugee issues and broader immigration policies.
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Reproductive Rights
This theme captures discourse related to reproductive rights, including news, policies and opinions.
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Cultural Issues and Woke Capitalism
This theme captures discourse related to businesses and their positioning on hot-button cultural issues including LGBTQ+ rights, racial justice, reproductive health and rights, and economic inequality and discourse related to "woke capitalism" and "performative wokeness".
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Armed Conflicts
This theme captures discourse related to armed conflicts, warfare, military action, and consequential demonstrations and protests on such issues.
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Labor and Human Rights
This theme captures discourse related to businesses and their respect for labor rights and human rights more broadly in their global supply chains.
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International Sports
This theme captures discourse related to major sporting events and their sponsors.
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Business in Russia
This theme captures discourse related to western businesses operating in Russia after its full-scale invasion of Ukraine.
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Education
This theme captures discourse related to education, including education policies, private and public schools, and colleges and universities.
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Climate Change
This theme captures discourse related to climate change opinions, news and policies.
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Food Systems and Security
This theme captures discourse related to food-related markets, supply chains and trends.
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Supply Chain
This theme captures discourse related to supply chains and procurement in a volatile global economy.
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Business and China
This theme captures discourse related to business, technological innovations, and advancement in China.
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Healthcare
This theme capture discourse globally related to healthcare, including health inequities, epidemics/pandemics, healthcare systems, and healthcare policies and advances.
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DE&I
This theme captures discourse related to businesses and their internal Diversity, Equity, and Inclusion policies and practices.
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Global Economy
This theme captures discourse related to the global economy includes trends in international trade, workforce demographics, cost of living, inflation, foreign financing and investment, urbanization and potential crisis or risk.
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Cybersecurity
This theme captures discourse related to cyber security and cyber attacks against corporate interests.
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Sustainability and Environment
This theme captures discourse related to sustainability initiatives and environmental impact by businesses.
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Electric Vehicles
This theme captures discourse globally related to electric vehicles, including minerals related to production, batteries, and accidents/recalls.
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Infrastructure
This theme captures discourse related to the global infrastructure sector, including infrastructure sustainability, technological advancements, investments and challenges.
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Artificial Intelligence
This theme captures discourse related to AI and its impact on businesses.
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Energy
This theme captures discourse related to energy sectors, including fossil fuels, wind, solar, geothermal, and nuclear, among others.
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Bottom Line Up Front

BCW Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.

Starting April 19th, nearly one billion Indian voters will take to the polls in the largest of the 2024 Elections. In the United States, the Republican nominee for president (and former president) is expected to be in court four days a week, as the criminal trial regarding 2016 hush money payments plays out – likely drawing a significant volume of global eyes and ears for the duration. Mexico is approaching the final month of their 2024 Elections season, with voting slated to take place June 9th. On a seemingly weekly basis there are new reports of election interference attempts targeting the EU Parliamentary elections taking place later this summer.

International Sports continues a steady climb into the feeds of global audiences. In a very competitive information environment, reporting on this summer’s Paris Olympics is modestly breaking through. This is less on account of actual sports related coverage than concern over security as recent terrorist attacks in Russia have brought the feasibility of France’s proposed Seine river opening ceremony into doubt.

For a deeper analysis or to learn more about BCW Decipher
powered by Limbik. 

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