Decipher Index, created by Burson and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications.
Weekly forecasts predict the themes with the greatest impact for the upcoming seven days.
2024 is set to be a year filled with disruptive forces. From elections in more than 40 countries, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.
Predicted through an AI-powered proprietary probabilistic forecasting model, the Global Virality Ranking forecasts more than 20 themes most likely to elicit engagement online. The approach sources, deconstructs, and analyzes artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict which themes are most likely to energize online users. In addition to the index below you can review analyst commentary in the BLUF.
Last Update:
July 24, 2024
Burson Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.
Amid a tumultuous year for elections worldwide, all eyes are on the U.S. Presidential election once again, maintaining 2024 Elections’ position at the top of ranked themes this period. The rollercoaster of events pertaining to the election continues into this week with news of current U.S. President coming down with a third bout of Covid, dropping his reelection bid, and endorsing his Vice President for the Democratic nomination who is a woman of color. What this means for the U.S. election and the future of international politics is top of mind feeding a torrent of content creation and circulation. Still 100 days out, the 2024 Elections in the United States will continue to dominate in Global Virality as global audiences get swept up into the meme-culture and politics of an unprecedented cycle.
When things go wrong at scale with information technology, Cybersecurity conversation reliably surges. Up 14 positions this period, Cybersecurity broke into the top 5 following a global IT issue affecting millions worldwide and across industries. While not a true Cybersecurity event, the outage precipitated by a Cybersecurity-vendor CrowdStrike, pushing a faulty update disrupted modern communications and brought up conversation related to interconnectivity, resilience, and cyber-dependence. While most affected companies have rebounded, the after effects can still be felt in some industries while updates are taking place. If history is precedent, Cybersecurity will be a short-lived topic of conversation before retreating to its standard participants within the technology and technologically-minded community.