Decipher Index

Decipher Index, created by Burson and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications.

Weekly forecasts predict the themes with the greatest impact for the upcoming seven days.
2024 is set to be a year filled with disruptive forces. From elections in more than 40 countries, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.

Global Virality Rankings

Predicted through an AI-powered proprietary probabilistic forecasting model, the Global Virality Ranking forecasts more than 20 themes most likely to elicit engagement online. The approach sources, deconstructs, and analyzes artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict which themes are most likely to energize online users. In addition to the index below you can review analyst commentary in the BLUF.

Last Update:

October 9, 2024

Rankings
Theme Name
Description
2024 Elections
This theme captures discourse related to Election 2024 and any news on corporate donations and/or endorsement of candidates.
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Climate Change
This theme captures discourse related to climate change opinions, news and policies.
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Cultural Issues and Woke Capitalism
This theme captures discourse related to businesses and their positioning on hot-button cultural issues including LGBTQ+ rights, racial justice, reproductive health and rights, and economic inequality and discourse related to "woke capitalism" and "performative wokeness".
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Immigration and Migration
This theme captures discourse related to immigration, including border security, asylum and refugee issues and broader immigration policies.
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Armed Conflicts
This theme captures discourse related to armed conflicts, warfare, military action, and consequential demonstrations and protests on such issues.
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Business and China
This theme captures discourse related to business, technological innovations, and advancement in China.
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Labor and Human Rights
This theme captures discourse related to businesses and their respect for labor rights and human rights more broadly in their global supply chains.
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Sustainability and Environment
This theme captures discourse related to sustainability initiatives and environmental impact by businesses.
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Business in Russia
This theme captures discourse related to western businesses operating in Russia after its full-scale invasion of Ukraine.
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Political Spending and Support
This theme captures discourse related to businesses and their support and/or criticism of politicians and legislation.
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Global Economy
This theme captures discourse related to the global economy includes trends in international trade, workforce demographics, cost of living, inflation, foreign financing and investment, urbanization and potential crisis or risk.
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Cybersecurity
This theme captures discourse related to cyber security and cyber attacks against corporate interests.
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Reproductive Rights
This theme captures discourse related to reproductive rights, including news, policies and opinions.
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Infrastructure
This theme captures discourse related to the global infrastructure sector, including infrastructure sustainability, technological advancements, investments and challenges.
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Education
This theme captures discourse related to education, including education policies, private and public schools, and colleges and universities.
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Healthcare
This theme capture discourse globally related to healthcare, including health inequities, epidemics/pandemics, healthcare systems, and healthcare policies and advances.
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Food Systems and Security
This theme captures discourse related to food-related markets, supply chains and trends.
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Electric Vehicles
This theme captures discourse globally related to electric vehicles, including minerals related to production, batteries, and accidents/recalls.
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International Sports
This theme captures discourse related to major sporting events and their sponsors.
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Artificial Intelligence
This theme captures discourse related to AI and its impact on businesses.
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Energy
This theme captures discourse related to energy sectors, including fossil fuels, wind, solar, geothermal, and nuclear, among others.
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Supply Chain
This theme captures discourse related to supply chains and procurement in a volatile global economy.
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DE&I
This theme captures discourse related to businesses and their internal Diversity, Equity, and Inclusion policies and practices.
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Bottom Line Up Front

Burson Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.

Without a doubt, the looming U.S. Presidential Election continues to fuel 2024 Elections which overtook Armed Conflicts as the top theme across the global information landscape. As polls tighten, larger discussions have included former President Trump backing out of an interview with CBS’ 60 Minutes, a tradition for presidential candidates for nearly half a century. In other regions, major elections are also making headlines, including in Mozambique where the election is overshadowed by jihadist insurgency and hunger, and in Tunisia where the reelection of President Saeid is likely to solidify his grip on power resulting in a democratic backslide.

Several factors have led to a surge in Immigration and Migration which is up seven spots this period. Notwithstanding the ongoing immigration conversations in the United States which has led to false claims about Haitian immigrants in Ohio, the Dominican Republic announced that it will expel up to 10,000 Haitian migrants per week as Haiti reels from instability and violence. In Europe, irregular migration into the United Kingdom and large EU countries remains the same as nearly a decade ago, even as the EU’s largest members work to speed up migrant returns. As more migrant deaths are reported, including a toddler and four others trampled to death in the English Channel, Immigration and Migration is likely to remain highly engaging particularly as it remains a center point of the U.S. 2024 Presidential Election.

For a deeper analysis or to learn more about Burson Decipher
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