Decipher Index
Decipher Index, created by Burson and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications.
Predict the themes with the greatest impact.
2025 is set to be a year filled with disruptive forces. From new administrations and shifting media landscapes, to ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.
Global Virality Rankings
Predicted through an AI-powered proprietary probabilistic forecasting model, Decipher can track any theme and identify what is most likely to elicit engagement online. The approach sources, deconstructs, and analyzes artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict which themes are most likely to energize online users.
