Decipher Index

Decipher Index, created by Burson and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications.

Weekly forecasts predict the themes with the greatest impact for the upcoming seven days.
2024 is set to be a year filled with disruptive forces. From elections in more than 40 countries, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.

Global Virality Rankings

Predicted through an AI-powered proprietary probabilistic forecasting model, the Global Virality Ranking forecasts more than 20 themes most likely to elicit engagement online. The approach sources, deconstructs, and analyzes artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict which themes are most likely to energize online users. In addition to the index below you can review analyst commentary in the BLUF.

Last Update:

December 4, 2024

Rankings
Theme Name
Description
Global Economy
This theme captures discourse related to the global economy includes trends in international trade, workforce demographics, cost of living, inflation, foreign financing and investment, urbanization and potential crisis or risk.
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Armed Conflicts
This theme captures discourse related to armed conflicts, warfare, military action, and consequential demonstrations and protests on such issues.
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2024 Elections
This theme captures discourse related to Election 2024 and any news on corporate donations and/or endorsement of candidates.
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Immigration and Migration
This theme captures discourse related to immigration, including border security, asylum and refugee issues and broader immigration policies.
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Business and China
This theme captures discourse related to business, technological innovations, and advancement in China.
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Business in Russia
This theme captures discourse related to western businesses operating in Russia after its full-scale invasion of Ukraine.
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Healthcare
This theme capture discourse globally related to healthcare, including health inequities, epidemics/pandemics, healthcare systems, and healthcare policies and advances.
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Political Spending and Support
This theme captures discourse related to businesses and their support and/or criticism of politicians and legislation.
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Reproductive Rights
This theme captures discourse related to reproductive rights, including news, policies and opinions.
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Food Systems and Security
This theme captures discourse related to food-related markets, supply chains and trends.
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Sustainability and Environment
This theme captures discourse related to sustainability initiatives and environmental impact by businesses.
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Education
This theme captures discourse related to education, including education policies, private and public schools, and colleges and universities.
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Cultural Issues and Woke Capitalism
This theme captures discourse related to businesses and their positioning on hot-button cultural issues including LGBTQ+ rights, racial justice, reproductive health and rights, and economic inequality and discourse related to "woke capitalism" and "performative wokeness".
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Supply Chain
This theme captures discourse related to supply chains and procurement in a volatile global economy.
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Cybersecurity
This theme captures discourse related to cyber security and cyber attacks against corporate interests.
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Energy
This theme captures discourse related to energy sectors, including fossil fuels, wind, solar, geothermal, and nuclear, among others.
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Labor and Human Rights
This theme captures discourse related to businesses and their respect for labor rights and human rights more broadly in their global supply chains.
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Infrastructure
This theme captures discourse related to the global infrastructure sector, including infrastructure sustainability, technological advancements, investments and challenges.
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Electric Vehicles
This theme captures discourse globally related to electric vehicles, including minerals related to production, batteries, and accidents/recalls.
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Artificial Intelligence
This theme captures discourse related to AI and its impact on businesses.
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Climate Change
This theme captures discourse related to climate change opinions, news and policies.
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DE&I
This theme captures discourse related to businesses and their internal Diversity, Equity, and Inclusion policies and practices.
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International Sports
This theme captures discourse related to major sporting events and their sponsors.
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Bottom Line Up Front

Burson Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.

Global Economy is in the spotlight this week as rising global debt, an increase in protectionism, and geopolitical tensions shift the global market. Global debt has hit a record $323 trillion USD raising alarm bells among financial analysts and experts who have urged financial insolvency as a global issue. The OECD, likewise, has warned of trade risks from protectionism particularly considering president-elect Trump’s threats to impose tariffs on China, Canada, and Mexico. Further, political volatility in South Korea has resulted in a 1.4% drop in the Kospi index reflecting a challenging landscape for the Global Economy in the near future.

Surging fifteen spots, Political Spending and Support is influenced by a wide-range of factors which point to a wave of anti-incumbent sentiment and populist movements. In Romania, the Social Democrats lead the nation’s parliamentary elections with 26% of the vote, narrowly winning against the hard-right Alliance for the Union of Romanians, which took 19%, signaling a further drift towards nationalism in Europe. South Korea is facing a political crisis and a period of unrest following now-embattled President Yoon’s declaration and lifting of martial law spurring mass protests, a National Assembly vote, and calls for impeachment. Such events highlight the ongoing global dissatisfaction with the political establishment ensuring that Political Spending and Support will remain a highly visible theme.

For a deeper analysis or to learn more about Burson Decipher
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