Decipher Index, created by Burson and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications.
2024 is set to be a year filled with disruptive forces. From elections in more than 40 countries, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.
Regional themes are ranked by PFI (Potential For Impact) as determined by our cognitive AI, which combines Virality and Believability to predict which themes are most likely to resonate with the adult population in each of five regions globally. Our PFI model sources artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict whether people in the region are likely to find the themes believable or trustworthy (Believability) and how likely themes are to energize online users (Virality).
Last Update:
July 24, 2024
Burson Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.
2024 Elections garners the highest PFI for a second week in a row. U.S. Vice President Kamala Harris’ likely nomination as the Democratic Party presidential candidate has not convinced all European officials that her party could win the U.S. election, with some expressing excitement and worry. However, most European leaders praised Biden’s decision to step out of the race. Some officials in Poland are warning other European leaders to prepare for changes in transatlantic relations irrespective of who wins the U.S. election. Moreover, Ursula von der Leyen was reelected to a second five-year term as the European Commission president.
Cybersecurity is up this week largely due to the recent global IT outage, with Microsoft saying EU regulations made the Crowdstrike outage possible. Microsoft claimed they were unable to put protections in place due to a 2009 agreement with the European Commission, where Microsoft pledged to give third-party security app developers the same level of access to its Windows OS as Microsoft itself gets. Also driving Cybersecurity discourse, IBM won a five-year USAID contract to enhance U.S. cyber defenses in Europe and Eurasia.