Decipher Index

Decipher Index, created by BCW and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political,
and organizational implications.

2024 is set to be a year filled with disruptive forces. From elections in more than 40 counties, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizations resilience.

Europe

PFI Rankings

Regional themes are ranked by PFI (Potential For Impact) as determined by our cognitive AI, which combines Virality and Believability to predict which themes are most likely to resonate with the adult population in each of five regions globally. Our PFI model sources artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict whether people in the region are likely to find the themes believable or trustworthy (Believability) and how likely themes are to energize online users (Virality).

Last Update:

April 10, 2024

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Bottom Line Up Front

BCW Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.

Armed Conflicts tops this week’s rankings in Europe for the second week in a row. This is due to various factors;  the U.K. Foreign Secretary David Cameron said the country will not suspend arms exports to Israel, stating,  “Israel remains a vital defensive security partner to the UK.” Furthermore, after the strike on the World Central Kitchen convoy, Spain announced a plan to recognize Palestine diplomatically by July which could bring diplomatic headaches for European states. Concerning the Ukraine-Russia conflict, Cameron recently called for increased NATO spending to strengthen defense spending and production in support of Ukraine while the EU’s foremost diplomat Joseph Morrell said that because of Russia, a wider war in Europe is “no longer a fantasy.”

Sustainability and Environment is this week’s highest mover as a result of several underlying narratives, including the European Court of Human Rights ruling that Switzerland violated human rights by failing to slow the impact of global warming. This marks the first time an international court ruled that insufficient climate change action is a human rights violation.  Further, the EU’s environment commissioner recently said the bloc’s anti-deforestation law will take effect at the end of the year as planned. Nearly 20 out of 27 EU member states asked Brussels to delay the anti-deforestation law and exempt producers in countries deemed to have low risk of deforestation, arguing, among other things, that it will hurt European farmers.

For a deeper analysis or to learn more about BCW Decipher
powered by Limbik. 

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