Decipher Index, created by Burson and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications.
2024 is set to be a year filled with disruptive forces. From elections in more than 40 countries, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.
Regional themes are ranked by PFI (Potential For Impact) as determined by our cognitive AI, which combines Virality and Believability to predict which themes are most likely to resonate with the adult population in each of five regions globally. Our PFI model sources artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict whether people in the region are likely to find the themes believable or trustworthy (Believability) and how likely themes are to energize online users (Virality).
Last Update:
September 11, 2024
Burson Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.
2024 Elections garners the highest PFI this week. Public attention remains on Venezuela’s post-election crisis as the U.S. government calls for President Nicolas Maduro to release data from July’s internationally disputed election to address concerns about its validity. Opposition leader Maria Machado declared the anti-Maduro campaign is ‘stronger than ever’. Meanwhile, Spanish authorities have granted asylum to the main opposition leader, Edmundo Gonzalez. In Mexico, the Senate approved a constitutional amendment that will require judges to stand for election, despite protests and public backlash over concerns it will politicize the judiciary and undermine democracy.
Labor and Human Rights is this week’s highest mover. In Brazil, President Lula da Silva dismissed Human Rights Minister Silvio Almeida following reports of sexual misconduct, appointing Macae Evaristo as his replacement. Additionally, Human Rights Watch implicated Venezuelan security forces and pro-government armed groups in killings that occurred during the protests following the internationally disputed election in July. The organization also urged various Latin American governments to enhance protections for Venezuelans and Haitians seeking asylum, which could, in turn, lessen the influx of asylum seekers to the U.S.