Decipher Index, created by Burson and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications.
2024 is set to be a year filled with disruptive forces. From elections in more than 40 countries, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.
Regional themes are ranked by PFI (Potential For Impact) as determined by our cognitive AI, which combines Virality and Believability to predict which themes are most likely to resonate with the adult population in each of five regions globally. Our PFI model sources artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict whether people in the region are likely to find the themes believable or trustworthy (Believability) and how likely themes are to energize online users (Virality).
Last Update:
July 24, 2024
Burson Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.
Immigration and Migration is up this week as Venezuela heads to the polls, prompting some citizens to vow to leave the country and migrate north if Nicolás Maduro wins, thus the interconnectivity with the 2024 Elections. Additionally, the U.S. election is coming into play in Latin America as Kamala Harris’ stance on Immigration and Migration come to the forefront. Further, 10 migrants drowned in a river crossing the Darien Gap in Panama, which comes after Panama’s border police found that migration via the Darien Gap has decreased since President José Raúl Mulino took office earlier this month. Panamanian officials said they will start deporting migrants who cross the jungle in two to three months, with flights paid for by the U.S. under a recent agreement. Moreover, a new Migrant caravan from southern Mexico is en route to the U.S. border.
Cybersecurity is up this week mostly due to the global IT outage, which led to long lines into the U.S. from Mexico as it hampered Customs and Border Protection operations. Several Latin American Airlines and airports also reported flight delays due to the outage. Additionally, an INTERPOL operation against a West African organized crime group led to the arrest of 300 people, identified 400 others, and blocked more than 700 bank accounts. A large portion of the arrests and asset seizure occurred in Argentina, with additional dismantling of the Nigerian-led network occurring in Colombia, Venezuela, Portugal, Nigeria, and Switzerland. Further investigations are now underway in 40 other countries.