Decipher Index

Decipher Index, created by Burson and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications.

2024 is set to be a year filled with disruptive forces. From elections in more than 40 countries, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.

Latin America

PFI Rankings

Regional themes are ranked by PFI (Potential For Impact) as determined by our cognitive AI, which combines Virality and Believability to predict which themes are most likely to resonate with the adult population in each of five regions globally. Our PFI model sources artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict whether people in the region are likely to find the themes believable or trustworthy (Believability) and how likely themes are to energize online users (Virality).

Last Update:

October 30, 2024

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Rankings
Theme Name
Description
2024 Elections
This theme captures discourse related to Election 2024 and any news on corporate donations and/or endorsement of candidates.
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Business and China
This theme captures discourse related to business, technological innovations, and advancement in China.
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Immigration and Migration
This theme captures discourse related to immigration, including border security, asylum and refugee issues and broader immigration policies.
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Global Economy
This theme captures discourse related to the global economy includes trends in international trade, workforce demographics, cost of living, inflation, foreign financing and investment, urbanization and potential crisis or risk.
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Labor and Human Rights
This theme captures discourse related to businesses and their respect for labor rights and human rights more broadly in their global supply chains.
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Political Spending and Support
This theme captures discourse related to businesses and their support and/or criticism of politicians and legislation.
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Business in Russia
This theme captures discourse related to western businesses operating in Russia after its full-scale invasion of Ukraine.
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Armed Conflicts
This theme captures discourse related to armed conflicts, warfare, military action, and consequential demonstrations and protests on such issues.
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Climate Change
This theme captures discourse related to climate change opinions, news and policies.
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Cultural Issues and Woke Capitalism
This theme captures discourse related to businesses and their positioning on hot-button cultural issues including LGBTQ+ rights, racial justice, reproductive health and rights, and economic inequality and discourse related to "woke capitalism" and "performative wokeness".
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Reproductive Rights
This theme captures discourse related to reproductive rights, including news, policies and opinions.
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Energy
This theme captures discourse related to energy sectors, including fossil fuels, wind, solar, geothermal, and nuclear, among others.
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Healthcare
This theme capture discourse globally related to healthcare, including health inequities, epidemics/pandemics, healthcare systems, and healthcare policies and advances.
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Food Systems and Security
This theme captures discourse related to food-related markets, supply chains and trends.
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Infrastructure
This theme captures discourse related to the global infrastructure sector, including infrastructure sustainability, technological advancements, investments and challenges.
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Sustainability and Environment
This theme captures discourse related to sustainability initiatives and environmental impact by businesses.
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Education
This theme captures discourse related to education, including education policies, private and public schools, and colleges and universities.
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Cybersecurity
This theme captures discourse related to cyber security and cyber attacks against corporate interests.
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Electric Vehicles
This theme captures discourse globally related to electric vehicles, including minerals related to production, batteries, and accidents/recalls.
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Supply Chain
This theme captures discourse related to supply chains and procurement in a volatile global economy.
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Artificial Intelligence
This theme captures discourse related to AI and its impact on businesses.
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International Sports
This theme captures discourse related to major sporting events and their sponsors.
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DE&I
This theme captures discourse related to businesses and their internal Diversity, Equity, and Inclusion policies and practices.
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Bottom Line Up Front

Burson Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.

2024 Elections elicits the highest PFI this week. The election in Uruguay concluded with two moderate candidates advancing to a run-off election scheduled for late November. This contest will pit center-left candidate Yamandu Orsi against center-right candidate Alvaro Delgado. Unlike other countries in the region this year, Uruguay's election stands out for its lack of violence or political hostility. In Chile, the center-right opposition made significant gains in local elections, with noticeably less political polarization than in previous years. Additionally, local election runoffs in Brazil showed substantial victories for moderate right-wing candidates in 24 out of 26 state capital cities electing new mayors. The left secured only two races, while candidates backed by former president Bolsonaro suffered significant losses.

Labor and Human Rights is the highest mover alongside Political Spending and Support. Venezuelan opposition leader and exiled presidential candidate Maria Corina Machado was honored with the European Parliament's highest human rights award for her representation of Venezuelans fighting for freedom and democracy. This recognition comes amidst news of a local Venezuelan opposition leader being found dead, with Maduro's government quickly rejecting accusations of involvement in the incident.

For a deeper analysis or to learn more about Burson Decipher
powered by Limbik. 

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