Decipher Index

Decipher Index, created by BCW and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political,
and organizational implications.

2024 is set to be a year filled with disruptive forces. From elections in more than 40 counties, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizations resilience.

Latin America

PFI Rankings

Regional themes are ranked by PFI (Potential For Impact) as determined by our cognitive AI, which combines Virality and Believability to predict which themes are most likely to resonate with the adult population in each of five regions globally. Our PFI model sources artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict whether people in the region are likely to find the themes believable or trustworthy (Believability) and how likely themes are to energize online users (Virality).

Last Update:

April 17, 2024

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Rankings
Theme Name
Description
Immigration and Migration
This theme captures discourse related to immigration, including border security, asylum and refugee issues and broader immigration policies.
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Armed Conflicts
This theme captures discourse related to armed conflicts, warfare, military action, and consequential demonstrations and protests on such issues.
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Sustainability and Environment
This theme captures discourse related to sustainability initiatives and environmental impact by businesses.
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Global Economy
This theme captures discourse related to the global economy includes trends in international trade, workforce demographics, cost of living, inflation, foreign financing and investment, urbanization and potential crisis or risk.
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Supply Chain
This theme captures discourse related to supply chains and procurement in a volatile global economy.
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Infrastructure
This theme captures discourse related to the global infrastructure sector, including infrastructure sustainability, technological advancements, investments and challenges.
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Political Spending and Support
This theme captures discourse related to businesses and their support and/or criticism of politicians and legislation.
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Climate Change
This theme captures discourse related to climate change opinions, news and policies.
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Energy
This theme captures discourse related to energy sectors, including fossil fuels, wind, solar, geothermal, and nuclear, among others.
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2024 Elections
This theme captures discourse related to Election 2024 and any news on corporate donations and/or endorsement of candidates.
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Labor and Human Rights
This theme captures discourse related to businesses and their respect for labor rights and human rights more broadly in their global supply chains.
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DE&I
This theme captures discourse related to businesses and their internal Diversity, Equity, and Inclusion policies and practices.
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Business and China
This theme captures discourse related to business, technological innovations, and advancement in China.
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Reproductive Rights
This theme captures discourse related to reproductive rights, including news, policies and opinions.
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Cultural Issues and Woke Capitalism
This theme captures discourse related to businesses and their positioning on hot-button cultural issues including LGBTQ+ rights, racial justice, reproductive health and rights, and economic inequality and discourse related to "woke capitalism" and "performative wokeness".
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International Sports
This theme captures discourse related to major sporting events and their sponsors.
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Food Systems and Security
This theme captures discourse related to food-related markets, supply chains and trends.
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Artificial Intelligence
This theme captures discourse related to AI and its impact on businesses.
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Healthcare
This theme capture discourse globally related to healthcare, including health inequities, epidemics/pandemics, healthcare systems, and healthcare policies and advances.
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Education
This theme captures discourse related to education, including education policies, private and public schools, and colleges and universities.
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Electric Vehicles
This theme captures discourse globally related to electric vehicles, including minerals related to production, batteries, and accidents/recalls.
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Business in Russia
This theme captures discourse related to western businesses operating in Russia after its full-scale invasion of Ukraine.
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Cybersecurity
This theme captures discourse related to cyber security and cyber attacks against corporate interests.
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Bottom Line Up Front

BCW Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.

Immigration and Migration continues to top the rankings with the highest PFI as a result of continued focus on immigration from Latin America to the United States. Specifically, in a meeting between Cuban and U.S. officials, Cuba called on the U.S. to ease sanctions and end the special treatment of Cubans who illegally enter the country. Additionally, the Biden administration gave California $45 million to aid in supporting newly arrived migrants from Latin America. Just behind Immigration and Migration is Armed Conflicts, moving five positions this week due to Mexico, Brazil, and Colombia refraining from publicly denouncing Iran’s attack on Israel.

The biggest mover this week is Cultural Issues and Woke Capitalism due to Elon Musk’s feud with Brazil’s supreme court concerning the banning of X (formerly Twitter) - the feud has been coined a fight for free speech, a topic popular with right-wing audiences in the U.S. and Latin America. After a weeks-long dispute, X retreated this week from its position indicating they will comply with each ruling issued by the court. Climate Change moved six points this week as a result of droughts linked to the El Niño weather pattern in South America pushing Ecuador to begin rationing electricity in the country’s main cities and forcing Colombians to ration water. Reproductive Rights also moved six points due to Arizona’s recent near-total ban on abortion prompting concerns amongst pro-abortion activists in Señora and other Mexican-border states where Reproductive Rights is also limited, thus creating a lack of access for women in the region.

For a deeper analysis or to learn more about BCW Decipher
powered by Limbik. 

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