Decipher Index

Decipher Index, created by BCW and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political,
and organizational implications.

2024 is set to be a year filled with disruptive forces. From elections in more than 40 counties, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizations resilience.

Middle East & Africa

PFI Rankings

Regional themes are ranked by PFI (Potential For Impact) as determined by our cognitive AI, which combines Virality and Believability to predict which themes are most likely to resonate with the adult population in each of five regions globally. Our PFI model sources artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict whether people in the region are likely to find the themes believable or trustworthy (Believability) and how likely themes are to energize online users (Virality).

Last Update:

April 10, 2024

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Bottom Line Up Front

BCW Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.

With the conflict in Gaza reaching six months of fighting and media outlets assessing the impact of the war, Armed Conflicts continues to dominate the Middle East and Africa information environment. Similarly, with tension between Iran and Israel escalating the threat of further conflict, pundits increasingly consider the potential for a wider conflict in the region. In Africa, particularly in Ethiopia and Sudan, conflicts rage on with fighting in Sudan reaching its one-year mark threatening 25 million people with a pending humanitarian crisis. As such, it is no surprise that Armed Conflicts has and will continue to overshadow the region’s information landscape.

Up five spots, Climate Change is boosted by reporting on the potential intersection between climate events and Armed Conflicts. Furthermore, as United Nations agencies launch programs to support Middle Eastern nations with their Climate Change responses, online narratives consider the potential devastation Climate Change might pose to the region writ large. Nevertheless, as these narratives are highly sensational and topically-driven, they are unlikely to remain salient in the coming weeks.

For a deeper analysis or to learn more about BCW Decipher
powered by Limbik. 

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