Decipher Index, created by Burson and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications.
2024 is set to be a year filled with disruptive forces. From elections in more than 40 countries, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.
Regional themes are ranked by PFI (Potential For Impact) as determined by our cognitive AI, which combines Virality and Believability to predict which themes are most likely to resonate with the adult population in each of five regions globally. Our PFI model sources artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict whether people in the region are likely to find the themes believable or trustworthy (Believability) and how likely themes are to energize online users (Virality).
Last Update:
July 24, 2024
Burson Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.
An unprecedented campaign season in the United States continues to make 2024 Elections an unavoidable topic of conversation among North American audiences. An attempted assassination by what looks like an apolitical shooter rolled into a Republican National Convention where the Republican nominee named a fairly divisive pick for Vice President. Meanwhile, the fallout from a widely panned presidential debate resulted in the current U.S. President dropping his bid for the Democratic nomination from his home while recovering from Covid. His endorsement of his current Vice President has grown into popular Democratic support, upending some very entrenched expected campaign narratives ahead of the November election.
When things go wrong at scale with information technology, Cybersecurity conversation reliably surges. Up 14 positions this period, Cybersecurity broke into the top 5 following a global IT issue affecting millions worldwide and across industries. While not a true Cybersecurity event, the outage precipitated by a Cybersecurity-vendor CrowdStrike, pushing a faulty update disrupted modern communications and brought up conversation related to interconnectivity, resilience, and cyber-dependence. If history is precedent, Cybersecurity will be a short-lived topic of conversation before retreating to its standard participants within the technology and technologically-minded community.