Decipher Index

Decipher Index, created by BCW and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political,
and organizational implications.

2024 is set to be a year filled with disruptive forces. From elections in more than 40 counties, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizations resilience.

North America

PFI Rankings

Regional themes are ranked by PFI (Potential For Impact) as determined by our cognitive AI, which combines Virality and Believability to predict which themes are most likely to resonate with the adult population in each of five regions globally. Our PFI model sources artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict whether people in the region are likely to find the themes believable or trustworthy (Believability) and how likely themes are to energize online users (Virality).

Last Update:

April 10, 2024

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Bottom Line Up Front

BCW Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.

While Political Spending and Support edged out the rest this period, the bundle of themes most closely tied to the 2024 Elections in the U.S. all occupy top spots in the rankings. As polling continues to show Immigration and Migration as the top issue ahead of elections for most U.S. voters, it is unsurprising to see PFI for the theme almost mirror that of 2024 Elections. As campaigns invest in making it explicit that issues like Immigration and Migration, Reproductive Rights, and Political Spending and Support are election issues on the ballot in November, it is likely that we’ll see Virality increase and PFI cluster.

Business in Russia rose from near-bottom to middle-of-the-pack again this period following highly circulated reports of increased sanctions monitoring by the U.S. Treasury that may provoke Chinese response and curiosity over how Russia continues to have access to SpaceX’s Starlink technology that is being used to prosecute the war in Ukraine. The volatility of this theme will likely continue being highly dependent on new and flashy reports; historically the theme has been unable to sustain the attention of audiences over a significant period.

For a deeper analysis or to learn more about BCW Decipher
powered by Limbik. 

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