Decipher Index, created by BCW and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political,
and organizational implications.
2024 is set to be a year filled with disruptive forces. From elections in more than 40 counties, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizations resilience.
Regional themes are ranked by PFI (Potential For Impact) as determined by our cognitive AI, which combines Virality and Believability to predict which themes are most likely to resonate with the adult population in each of five regions globally. Our PFI model sources artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict whether people in the region are likely to find the themes believable or trustworthy (Believability) and how likely themes are to energize online users (Virality).
Last Update:
May 15, 2024
BCW Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.
Armed Conflicts tops this week’s rankings due to various factors. U.S. and European officials say Russia is running a physical sabotage campaign across Europe in an attempt to disrupt Western aid for Ukraine. European ambassadors also agreed, in principle, to a deal that would fund Ukrainian supplies with profits from frozen Russian assets. This comes as Germany alone said they have $4.28 billion in frozen Russian assets. This push by European leaders to use the assets to support Ukraine also comes as U.S. Secretary of State Blinken visited Ukraine and discussed seizing such assets in the United States. On the Middle East front, Eurovision 2024 took place in Malmo, Sweden, and was accompanied by controversies and protests against Israel’s participation in the song contest. The protests have also sparked concern among Cannes Film Festival participants, particularly the Israeli team, who are worried pro-Palestine protests could erupt along the French Riviera.
Business in Russia is this week’s highest mover particularly due to concern amongst European leaders that Russian-backed sabotage campaigns are targeting railways, military bases, and other supply facilities linked to Ukraine. Arson and GPS jamming have been some of the attacks, including against a Ukrainian-linked warehouse in the UK and military bases in Germany, and GPS jamming against Europe’s railway network. Alongside this, the U.S. warned Austria’s Raiffeisen Bank International that access to the dollar system could be ended over its Russia links. Another high mover this week includes Electric Vehicles as Chinese EV car makers aim to increase sales of lower-cost cars in the region to counter their European competitors as European imports of Chinese-made EVs have drastically increased in recent years.