Decipher Index

Decipher Index, created by BCW and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political,
and organizational implications.

2024 is set to be a year filled with disruptive forces. From elections in more than 40 counties, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizations resilience.

APAC

PFI Rankings

Regional themes are ranked by PFI (Potential For Impact) as determined by our cognitive AI, which combines Virality and Believability to predict which themes are most likely to resonate with the adult population in each of five regions globally. Our PFI model sources artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict whether people in the region are likely to find the themes believable or trustworthy (Believability) and how likely themes are to energize online users (Virality).

Last Update:

May 15, 2024

Select
Rankings
Theme Name
Description
Supply Chain
This theme captures discourse related to supply chains and procurement in a volatile global economy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Business and China
This theme captures discourse related to business, technological innovations, and advancement in China.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Global Economy
This theme captures discourse related to the global economy includes trends in international trade, workforce demographics, cost of living, inflation, foreign financing and investment, urbanization and potential crisis or risk.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Climate Change
This theme captures discourse related to climate change opinions, news and policies.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
2024 Elections
This theme captures discourse related to Election 2024 and any news on corporate donations and/or endorsement of candidates.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Armed Conflicts
This theme captures discourse related to armed conflicts, warfare, military action, and consequential demonstrations and protests on such issues.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Sustainability and Environment
This theme captures discourse related to sustainability initiatives and environmental impact by businesses.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Business in Russia
This theme captures discourse related to western businesses operating in Russia after its full-scale invasion of Ukraine.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Political Spending and Support
This theme captures discourse related to businesses and their support and/or criticism of politicians and legislation.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Electric Vehicles
This theme captures discourse globally related to electric vehicles, including minerals related to production, batteries, and accidents/recalls.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Artificial Intelligence
This theme captures discourse related to AI and its impact on businesses.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Cultural Issues and Woke Capitalism
This theme captures discourse related to businesses and their positioning on hot-button cultural issues including LGBTQ+ rights, racial justice, reproductive health and rights, and economic inequality and discourse related to "woke capitalism" and "performative wokeness".
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Infrastructure
This theme captures discourse related to the global infrastructure sector, including infrastructure sustainability, technological advancements, investments and challenges.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Energy
This theme captures discourse related to energy sectors, including fossil fuels, wind, solar, geothermal, and nuclear, among others.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Labor and Human Rights
This theme captures discourse related to businesses and their respect for labor rights and human rights more broadly in their global supply chains.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Immigration and Migration
This theme captures discourse related to immigration, including border security, asylum and refugee issues and broader immigration policies.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
DE&I
This theme captures discourse related to businesses and their internal Diversity, Equity, and Inclusion policies and practices.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
International Sports
This theme captures discourse related to major sporting events and their sponsors.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Cybersecurity
This theme captures discourse related to cyber security and cyber attacks against corporate interests.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Food Systems and Security
This theme captures discourse related to food-related markets, supply chains and trends.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Education
This theme captures discourse related to education, including education policies, private and public schools, and colleges and universities.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Healthcare
This theme capture discourse globally related to healthcare, including health inequities, epidemics/pandemics, healthcare systems, and healthcare policies and advances.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Reproductive Rights
This theme captures discourse related to reproductive rights, including news, policies and opinions.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
filter icon

Bottom Line Up Front

BCW Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.

With business growth and supply chain shifts to Southeast and South Asia as noted by DHL Express, Supply Chain unsurprisingly takes the top spot this period. Amid geopolitical tensions, volume recovery in Southeast Asia receives a hefty boost from business moving out of China, particularly as the U.S.-China trade war continues to overshadow the region. Again the top theme across APAC, Supply Chain is likely to remain high impact for the foreseeable future.

The expected state visit of Russian president Vladimir Putin to Beijing boosts Business in Russia across Asia-Pacific, which rose four spots this period. With topics on the docket including U.S. support of Israel, closer relations with Iran and North Korea, and industrial and technological cooperation, the visit is likely to solidify the growing divide between East and West even as Xi attempts to “avoid a Cold War.” Without a doubt, as China and Russia maintain a close connection, Business in Russia will likely remain moderate-to-high impact in the region.

For a deeper analysis or to learn more about BCW Decipher
powered by Limbik. 

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Open Modal