Decipher Index, created by BCW and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political,
and organizational implications.
2024 is set to be a year filled with disruptive forces. From elections in more than 40 counties, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizations resilience.
Regional themes are ranked by PFI (Potential For Impact) as determined by our cognitive AI, which combines Virality and Believability to predict which themes are most likely to resonate with the adult population in each of five regions globally. Our PFI model sources artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict whether people in the region are likely to find the themes believable or trustworthy (Believability) and how likely themes are to energize online users (Virality).
Last Update:
May 15, 2024
BCW Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.
With business growth and supply chain shifts to Southeast and South Asia as noted by DHL Express, Supply Chain unsurprisingly takes the top spot this period. Amid geopolitical tensions, volume recovery in Southeast Asia receives a hefty boost from business moving out of China, particularly as the U.S.-China trade war continues to overshadow the region. Again the top theme across APAC, Supply Chain is likely to remain high impact for the foreseeable future.
The expected state visit of Russian president Vladimir Putin to Beijing boosts Business in Russia across Asia-Pacific, which rose four spots this period. With topics on the docket including U.S. support of Israel, closer relations with Iran and North Korea, and industrial and technological cooperation, the visit is likely to solidify the growing divide between East and West even as Xi attempts to “avoid a Cold War.” Without a doubt, as China and Russia maintain a close connection, Business in Russia will likely remain moderate-to-high impact in the region.