Decipher Index, created by BCW and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications. Weekly forecasts predict the themes with the greatest impact for the upcoming seven days.
2024 is set to be a year filled with disruptive forces. From elections in more than 40 countries, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.
Predicted through an AI-powered proprietary probabilistic forecasting model, the Global Virality Ranking forecasts more than 20 themes most likely to elicit engagement online. The approach sources, deconstructs, and analyzes artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict which themes are most likely to energize online users. In addition to the index below you can review analyst commentary in the BLUF.
Last Update:
May 1, 2024
BCW Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.
India’s nationwide elections are underway, Mexico goes to the polls June 2nd, EU Parliamentary elections kick off mid-June, and the ongoing saga of the U.S. Presidential election continues to both concern and entertain worldwide audiences. It is little surprise then, that 2024 Elections continues to top the rankings. In the U.S. ongoing criminal proceedings may determine the outcome of November’s general election. In Mexico, political violence reaches new heights just one month from election day with little reprieve expected. In the EU, reports of Russian interference in Parliamentary elections via coordinated disinformation and other hybrid tactics continue to surface and the EU Commission announces an investigation into social media giants for failure to address election related disinformation on their platforms.
International Sports continues an expected climb in the rankings in the lead up to this summer’s Olympic Games in Paris, France. With now less than three months until the opening ceremony, final preparations (security and otherwise) are being locked in. Many conversations center around speculation over France’s ability to maintain order and safety amidst renewed concern about terrorism and unruly manifestations. Seine sanitation also remains under scrutiny as it is looking less likely to be a health-safe venue for aquatic events. Overall, the conversation space around International Sports and the Olympics is a healthy mix of preparedness, security, and excitement, with no major destabilizing controversies on the near horizon.