Decipher Index

Decipher Index, created by BCW and Limbik, uses cognitive AI to evaluate and predict the impact of various themes with broad social, political, and organizational implications. Weekly forecasts predict the themes with the greatest impact for the upcoming seven days.

2024 is set to be a year filled with disruptive forces. From elections in more than 40 countries, to the Paris Olympics and ongoing conflicts in Ukraine and the Middle East, efforts to influence people will leverage various global and cultural issues. This inherently creates risk for organizations and brands. By understanding which themes are likely to energize online users, companies can mitigate potential reputational crises and build organizational resilience.

Global Virality Rankings

Predicted through an AI-powered proprietary probabilistic forecasting model, the Global Virality Ranking forecasts more than 20 themes most likely to elicit engagement online. The approach sources, deconstructs, and analyzes artifacts (social posts, news stories, etc.) related to each theme from more than 1.5 million global sources to predict which themes are most likely to energize online users. In addition to the index below you can review analyst commentary in the BLUF.

Last Update:

May 1, 2024

Rankings
Theme Name
Description
2024 Elections
This theme captures discourse related to Election 2024 and any news on corporate donations and/or endorsement of candidates.
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Political Spending and Support
This theme captures discourse related to businesses and their support and/or criticism of politicians and legislation.
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Reproductive Rights
This theme captures discourse related to reproductive rights, including news, policies and opinions.
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Cultural Issues and Woke Capitalism
This theme captures discourse related to businesses and their positioning on hot-button cultural issues including LGBTQ+ rights, racial justice, reproductive health and rights, and economic inequality and discourse related to "woke capitalism" and "performative wokeness".
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Armed Conflicts
This theme captures discourse related to armed conflicts, warfare, military action, and consequential demonstrations and protests on such issues.
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Labor and Human Rights
This theme captures discourse related to businesses and their respect for labor rights and human rights more broadly in their global supply chains.
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International Sports
This theme captures discourse related to major sporting events and their sponsors.
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Immigration and Migration
This theme captures discourse related to immigration, including border security, asylum and refugee issues and broader immigration policies.
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Business in Russia
This theme captures discourse related to western businesses operating in Russia after its full-scale invasion of Ukraine.
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Climate Change
This theme captures discourse related to climate change opinions, news and policies.
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Education
This theme captures discourse related to education, including education policies, private and public schools, and colleges and universities.
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DE&I
This theme captures discourse related to businesses and their internal Diversity, Equity, and Inclusion policies and practices.
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Cybersecurity
This theme captures discourse related to cyber security and cyber attacks against corporate interests.
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Global Economy
This theme captures discourse related to the global economy includes trends in international trade, workforce demographics, cost of living, inflation, foreign financing and investment, urbanization and potential crisis or risk.
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Healthcare
This theme capture discourse globally related to healthcare, including health inequities, epidemics/pandemics, healthcare systems, and healthcare policies and advances.
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Sustainability and Environment
This theme captures discourse related to sustainability initiatives and environmental impact by businesses.
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Infrastructure
This theme captures discourse related to the global infrastructure sector, including infrastructure sustainability, technological advancements, investments and challenges.
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Food Systems and Security
This theme captures discourse related to food-related markets, supply chains and trends.
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Business and China
This theme captures discourse related to business, technological innovations, and advancement in China.
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Energy
This theme captures discourse related to energy sectors, including fossil fuels, wind, solar, geothermal, and nuclear, among others.
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Supply Chain
This theme captures discourse related to supply chains and procurement in a volatile global economy.
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Electric Vehicles
This theme captures discourse globally related to electric vehicles, including minerals related to production, batteries, and accidents/recalls.
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Artificial Intelligence
This theme captures discourse related to AI and its impact on businesses.
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Bottom Line Up Front

BCW Decipher powered by Limbik can be deployed to quantify information risk in more than 100 countries.

India’s nationwide elections are underway, Mexico goes to the polls June 2nd, EU Parliamentary elections kick off mid-June, and the ongoing saga of the U.S. Presidential election continues to both concern and entertain worldwide audiences. It is little surprise then, that 2024 Elections continues to top the rankings. In the U.S. ongoing criminal proceedings may determine the outcome of November’s general election. In Mexico, political violence reaches new heights just one month from election day with little reprieve expected. In the EU, reports of Russian interference in Parliamentary elections via coordinated disinformation and other hybrid tactics continue to surface and the EU Commission announces an investigation into social media giants for failure to address election related disinformation on their platforms.

International Sports continues an expected climb in the rankings in the lead up to this summer’s Olympic Games in Paris, France. With now less than three months until the opening ceremony, final preparations (security and otherwise) are being locked in. Many conversations center around speculation over France’s ability to maintain order and safety amidst renewed concern about terrorism and unruly manifestations. Seine sanitation also remains under scrutiny as it is looking less likely to be a health-safe venue for aquatic events. Overall, the conversation space around International Sports and the Olympics is a healthy mix of preparedness, security, and excitement, with no major destabilizing controversies on the near horizon.

For a deeper analysis or to learn more about BCW Decipher
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